Paramount and Fooji teamed up to promote their new movie: Downsizing.
Downsizing is all about a guy getting smaller, to live bigger 💯
Paramount wanted to build hype around the movie’s release by bringing a piece of the movie’s tiny world of Leisure Land to fans across the nation. We delivered mini donuts that were scaled to fit the characters in the movie — but don’t worry, we gave them actual size donuts and mugs also 😉
Participants absolutely loved the kits and showed off their prizes on social media. We received some great UGC from the campaign, helping drive conversation around the film release 🔥
UGC (user generated content) is an important part of campaigns because it shows exactly what fans experience with a Fooji promotion. When brands go out of their way to recreate something from a movie and deliver it to fans, it allows for a special one-of-a-kind connection. Fans feel immersed in the movie and are more likely to continue to engage with the brand beyond the campaign.
Here’s everything that Downsizing gave to fans, not including the actual donuts!
We had a great time working with Paramount to promote Downsizing and we look forward to working with them again in the future on upcoming films 🙌
If your brand is interested in working with Fooji, shoot us an email at hello@fooji.com for more information 😏
With love,
Fooji HQ 😍
